While designing a website, SEO (Search Engine Optimization) plays an important part. In today’s digital world SEO and web development are identical to each other.
SEO helps in ensuring that your site is easily visible on the web, driving organic traffic and bringing customers. Additionally, if your site does not rank on the SERP, it will expectedly go unnoticed. Below are some of the key points a web designer should consider before developing a website:
1. Keep it Simple and User-Friendly:
People attracted to simple yet user-friendly websites. In other words, a decent site structure means better user experience. Your site should be interactive to both Google and the user. Hence, every web designer should create a decent, interactive and user-friendly website to get a higher ranking in the search results.
2. URL Should Be SEO Friendly:
A clean, straightforward and logical URL structure attracts more people to your site. This is one of the important factors in creating a website. No one likes ugly website URL as they look suspicious.
For example-www.abc.com/about-us/ looks decent than www.abc.com/?absokfd
3. Site Speed:
Another important factor is the page loading time. This determines while the user will stay on your site or not. According to the survey, half of the online users expect sites to load within 2-3 seconds and leaves if the site doesn’t load in 2-3 seconds.
4. Clean Code:
The code is like a strong foundation, and without it, you can't optimize the website. It becomes complicated for search engines like Google to rank the website if there are too many codes on the web page.
5. Mobile Friendly:
A large number of audiences are using their smartphone to make a purchase. This is due to proliferation in the smartphone industries and rising smartphone users globally. According to the research, there are more than 67 percent of users to use their smartphone for online shopping. So if your site is not user-friendly you are missing a lot more audience.
SEO is a long process that starts with the development of the website. With these effective Web development tips, you can easily create an SEO friendly website.