If your websites have high traffic but your conversion rate is not so good enough then it's time to analyze the reasons behind it. A high traffic website does not guarantee good conversions. A user action is more important for a conversion to take place like subscribing to a newsletter, downloading an Ebook or a white paper, filling contact form, or purchasing products or services.
A high bounce rate usually specifies that they either didn’t find what they were looking for or your website didn’t load properly. A visitor can bounce from your website by clicking the back button, closing the window, clicking on an external link to the page, or them just typing in a new URL. Regardless of how someone bounces off your site, you want to keep it to a minimum. The longer someone stays on your website, the more content they are likely to consume, and hopefully, convert on.
Web Designing Tips for increase your better user engagement
Define a Clear Website Navigation Route
Your website’s navigation should be high up on your list of importance. If visitors have a hard time figuring out how to get from point A to point B, it’s likely they won’t stick around. If you’re website implements a navigation bar at the top of the page, consider how one in the footer could improve the user experience.
Keep Easiness Of Reading
Avoid difficult word by using in web content. Do your best to implement headers, sub-headers, bullet points, bold & Italic a few words here and there, and add visuals in between blocks of text to the easiness of reading, and make the information seem less intimidating.
You want your visitors to be able to digest the message you are trying to get across because if it is unclear, they may not stick around long enough to figure it out. When you are creating written content for your website, keep it simple for easy to understand.
Implement a Responsive Web Design
Responsive Web Design offers a practical approach to making our sites accessible on a variety of devices. As more people are accessing the Web via smartphones and tablets, this has become more and more important. Thus Google now gives an advantage to sites that are mobile-friendly--when users are conducting searches from mobile devices. Not only is your site’s user experience on desktop important, but mobile and tablets are more important than ever. This isn't something you should overlook anymore.
Improve Website Load Time
There's nothing worse than a website that takes minutes to load. If your site doesn’t load in three seconds, I bet you more than half of your visitors probably have left and gone to one of your competitors. There are big culprits are that usually play a role in your site loading slow, images, videos, and scripts. Make sure your images and videos are optimized, and that you don’t have a ton of scripts running on your site.
We have collected some points that can result in the reduce the bounce rate.
If we pay attention to them, fix them, or use them, then the problems will become avoidable and you can keep the visitors you gained with the time and money you spent on achieving your goals.
Try to follow these most important web development tips for increasing your sales:
- Your content should be easy to understand and web design will be updated.
- Don’t use too many adverts and options for subscribing to a newsletter
- Don’t use Video Autoplay.
- Increase your web page loading speed, there’s nothing worse than a website that takes minutes to load.
- If your site doesn’t load in three seconds, I bet you more than half of your visitors probably have left and gone to one of your competitors.
- Keep your website mobile responsive.
- Keep your product or service specification real. Tell why people will trust only on you!
- Don’t try to do something wrong for brings traffic to your website
- Try to keep easy Navigation path on your website.
- Use proper call-to-action (CTA)