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Case study · e-governance

Rajiv Gandhi Zoological Park & Wildlife Research Center

30–50% increase in ticket revenue

Turning Long Queues Into a Seamless Digital Experience

We transformed long waiting queues at Pune Municipal Corporation Zoo into a smooth digital experience. Visitors can now access faster entry and better crowd management through a streamlined system. This improved overall visitor satisfaction at one of Pune’s most iconic landmarks.

Turning Long Queues Into a Seamless Digital Experience — Stark Digital
The challenge

Rajiv Gandhi Zoological Park, one of Pune's most visited public attractions, was struggling to keep up with growing visitor demand. Paper-based ticketing created long queues, operational inefficiencies, and environmental concerns. Gate management was manual and prone to duplicate entries, making the visitor experience frustrating and the administrative burden significant.

What we built

The approach.

01QR Code Ticket Generation — Each booking generates a unique QR code ticket delivered digitally — eliminating paper entirely and enabling fast, contactless gate entry.
02Time-Slot Based Booking — The gate scanning system identifies and blocks duplicate QR code attempts in real time — preventing fraudulent re-entry and protecting revenue.
03Cashless Payment Integration — Visitors select preferred entry time slots during booking — distributing footfall across the day and reducing peak-hour congestion at gates.
04Paperless Entry Processing — The platform supports different pricing tiers for adults, children, senior citizens, students, and foreign visitors — applied automatically at checkout.
05Duplicate Entry Detection — Integrated payment gateway supports UPI, cards, and net banking — enabling fully cashless transactions and faster booking completion.
06Multi-Category Visitor Pricing — Park staff have live visibility of visitor entries, gate utilisation, and capacity levels — enabling proactive crowd management throughout the day.
07Real-Time Gate Management — End-to-end digital workflow from booking to entry — no printing, no manual verification, no paper waste at any stage of the visitor journey.
08Admin Reporting Dashboard — Management access to daily visitor analytics, revenue reports, booking trends, and gate performance data — all in one centralised dashboard.
Results

The outcome, in numbers.

30

–50% increase in ticket revenue

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